Beauty in The Pot
Beauty in The Pot, the crowd-pleasing and beloved hotpot chain from Singapore is proud to announce the launch of its first outlet in Hong Kong. Beauty in The Pot currently has over 10 outlets in three countries, namely Singapore, Malaysia and Myanmar, and serves an average of 800 to 1,000 hotpot lovers at each outlet daily. Inspired by the culture of food for health, the menu presents our own creation of nourishing soup bases, which includes the all-time favorite Beauty Collagen Broth and Spicy Nourishing Broth, with an array of premium ingredients and homemade specialties prepared by a team of skillful chefs. A divine experience of culinary finesse awaits diners at Beauty in The Pot.
To promote the first launch in Hong Kong, apart from the traditional media buying, we hold street promotion for to attract the local patrons. The eye-catching energetic dancer boys attract a lot of attentions from the pedestrians not only with the tailored vouchers but also their lovely smiles.
We helped Beauty in the pot buy for various OOH advertisements during its opening period to promote its opening promotion, including MTR escalator crown with extension and 12 sheet billboard in station to draw attention of passer-by.