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“Mask To Go” Dispensers

New World Development

Since its outbreak in January 2020, New World Development (NWD) had been playing a leading role in helping those greatly impacted get through this crisis by launching a series of relief measures, including setting up an anti-epidemic fund of $10 million for Hong Kong-based families via NWD’s charitable foundation, building its own mask production lines in Hong Kong with an aim to produce 7 million masks per month for distribution, and also the much-anticipated “Mask To Go” dispensers, which was the first service of its kind in Hong Kong and  went into service starting from 25 May 2020.

In this exercise, we were responsible to reach out local  bilingual lifestyle media from organising media tour, preparation of various press materials to sample delivery.

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