Standard Chartered Arts in the Park
Hong Kong’s iconic annual outdoor youth arts carnival was successfully launched again on 3rd Dec, 2023. Returning to Victoria Park in Causeway Bay, the fun two-day carnival attracted nearly 100,000 local and international visitors, and closed with a spectacular Grand Finale Parade – showcasing the work of over 400 creative talented primary and secondary school students and local artists, and generating great excitement in the park and surrounding city streets. Mr Benjamin Hung, Chief Executive Officer, Asia, Standard Chartered, Ms Mary Huen, Chief Executive Officer, Hong Kong, Standard Chartered and Ms Lindsey McAlister, the Founder of Hong Kong Youth Arts Foundation (HKYAF) officiated at the finale ceremony, supporting participating students and artists.
Chance Communications was the agency for the campaign, reaching out to cultural, local news and community media for the epic event of the year.