Ear Up Music
Ear Up Music is a music label that spotlights new music of Hong Kong to its neighbouring regions and beyond. The label, established by Renaissance Foundation Hong Kong in 2016, runs numerous projects from talent development to showcase events that connect with global music networks including; Ear Up Incubation to empower new Hong Kong music talents through mentorship; Ear Up Global offers Hong Kong music talents an opportunity to showcase on a global stage; Ear Up Tour provides comprehensive support for Hong Kong new music talents to perform, promote and develop their brand in Mainland China; and Ear Up Gig On, delivers an extensive online experience through music prowess and fashion to a wider audience
Entering its 4th year, the “Ear Up Incubation” programme has invited six local industry masters including Adrian Chow, Veronica Lee, Alok Leung, Gaybird Leung, Teddy Robin and James Ting to empower 18 groups of new Hong Kong music talent through an all-round mentorship. After the all-round training and preparation, 12 groups of outstanding incubatees will be selected from the programme to showcase their music in the Ear Up Music Festival in February 2021.
In this project, Chance Communications provides comprehensive media relations service for Ear Up Music including press materials drafting, tactical media pitching, organizing profile interviews as well as lining-up TV and broadcast exposure for the label within the local press markets.