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The Golden Duck Street Promotion


The Golden Duck, a snack brand originated from Singaporean, kicked of a series of promotion campaign to re-brand and launch two new crab-flavoured snacks in Hong Kong to establish themselves as a gourmet snack brand.

Hong Kong artist Alex Fong was invited to be the representative and participated in a street activation to unlock the new snacks and interact with loyal fans and random snackers in Causeway Bay. Apart from print/online news coverage, the event also successfully gained exposure on TV broadcast and entertainment media

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