The Golden Duck Street Promotion

金鴨街頭宣傳

The Golden Duck, a snack brand originated from Singaporean, kicked of a series of promotion campaign to re-brand and launch two new crab-flavoured snacks in Hong Kong to establish themselves as a gourmet snack brand.

Hong Kong artist Alex Fong was invited to be the representative and participated in a street activation to unlock the new snacks and interact with loyal fans and random snackers in Causeway Bay. Apart from print/online news coverage, the event also successfully gained exposure on TV broadcast and entertainment media

The Golden Duck street promotion

The Golden Duck street promotion

The Golden Duck street promotion

The Golden Duck street promotion

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