WeWeave Cultural Festival
2nd Anniversary of The Mills
An iconic landmark revitalization project of Nan Fung Group, The Mills has reinvented itself as a destination for innovation, culture, and learning since its opening in 2018. In December 2020, The Mills created WeWeave Cultural Festival to celebrate its 2nd anniversary with a series of exciting events and happenings that weave together art, culture and music in a way that incorporates cultural elements directly into the daily lives of Hong Kong people elevating community engagement to a whole new level.
Having been working with The Mills since its first open in Hong Kong, Chance Communications is delighted to witness the success of this innovative cultural hub in the past two years. Apart from working closely with the local press market to generate quality news exposures for The Mills on different occasions, our team also provides creative insights, campaign ideas, and souvenir design & production for the client in building a positive and energetic image for the archetypal landmark.