Royal Caribbean International

皇家加勒比國際遊輪

Royal Caribbean welcomed Spectrum of the Seas, its top-of-the-line addition to its fleet on 30 May 2019 in Hong Kong. Apart from featuring an exclusive suites-only area for those who wish for more privacy, the most exciting addition was a virtual reality, bungee trampoline- Sky Pad experience.

Chance Communications assisted the official arrival of the new cruise ship to local market. From providing communication strategy, tailoring the brand messages, to organizing media tour & event rundown on broad and arranging press trip to Shanghai for the inaugural sailing, extensive coverage were obtained from interviews with international media CNBC, local news with TVB to a massive amount on major newspaper and magazine , not limited to SCMP, The Standard, Singtao Daily, Ming Pao Daily News and U Magzine & etc.

 

The press trip to Shanghai for the inaugural sailing drove impressive coverage from local media, both print and online.

VIP group photos

Ms Carol Cheng (Dodo) and Gordon Whatman, Cruise Director on Spectrum of the Seas

Ohpama.com, Hong Kong

VIP group photos

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