Royal Caribbean International
Royal Caribbean welcomed Spectrum of the Seas, its top-of-the-line addition to its fleet on 30 May 2019 in Hong Kong. Apart from featuring an exclusive suites-only area for those who wish for more privacy, the most exciting addition was a virtual reality, bungee trampoline- Sky Pad experience.
Chance Communications assisted the official arrival of the new cruise ship to local market. From providing communication strategy, tailoring the brand messages, to organizing media tour & event rundown on broad and arranging press trip to Shanghai for the inaugural sailing, extensive coverage were obtained from interviews with international media CNBC, local news with TVB to a massive amount on major newspaper and magazine , not limited to SCMP, The Standard, Singtao Daily, Ming Pao Daily News and U Magzine & etc.
The press trip to Shanghai for the inaugural sailing drove impressive coverage from local media, both print and online.