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LUBUDS F&B GROUP was excited to unveil 3 brand-new F&B brands in the heart of the city’s vibrant ode to heritage, FWD HOUSE 1881. The new restaurants included the contemporary French dining haven, ODEA, as well as The Steak Room, the latest premium destination for meat lovers in the city. The Queen opened its doors presenting traditional Chinese cuisine at its best, including highlights of aromatic and fiery dishes that will surely ignite all senses and palates. Media outreach and media tasting events were held introducing the new brands to market.

The team was appointed for the PR support of the launch campaign. Apart from the development of press materials, a series of media tasting events and interviews were arranged to generate more than 200 coverage over broadcast, print, online and social media extensively including Hong Kong Tatler, Weekend Weekly, U Magazine, Eat & Travel Weekly etc.

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