Issue Management

JcoNAT

JcoNAT is a Hong Kong home brand on hypochlorous acid (HOCL), a disinfectant agent that serves the local citizens with an aim to provide a simpler, safer and more natural substance that could kill/inactivate harmful viruses and bacteria. 

Chance Communications was on board to manage an issue communications from a public test result upon client’s product in which there are questions on the test criteria. We have made a case to media about how the test was handled as well as what made the results not entirely clear.

 

The agency has successfully turned the sentiment towards a positive and encouraging side and in particular provided a good lesson to public about the different standard required to test waterless handrub from handwash product.

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