Hong Kong Dance Company 香港舞蹈團

Hong Kong Dance Company (HKDance) celebrates the start of its 2025/26 season with “Dance Transcending Self”, the theme of a momentous double anniversary that marks the 45th year since the Company’s founding and the 20th anniversary of the HKDC Children’s and Youth Troupes.

The unique theme underscores the Company’s unwavering spirit of innovation and almost half a century of forging a unique dance language through the confluence of Chinese and Western cultures and the blending of tradition and contemporary styles.

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Chance Communications served as the agency for the campaign, managing outreach to art, cultural, and lifestyle media while securing profiling interviews for the organization ahead of the upcoming season.