“Mask To Go” Dispensers
New World Development
Since its outbreak in January 2020, New World Development (NWD) had been playing a leading role in helping those greatly impacted get through this crisis by launching a series of relief measures, including setting up an anti-epidemic fund of $10 million for Hong Kong-based families via NWD’s charitable foundation, building its own mask production lines in Hong Kong with an aim to produce 7 million masks per month for distribution, and also the much-anticipated “Mask To Go” dispensers, which was the first service of its kind in Hong Kong and went into service starting from 25 May 2020.
In this exercise, we were responsible to reach out local bilingual lifestyle media from organising media tour, preparation of various press materials to sample delivery.
High-quality Made-in-Hong Kong face masks by New World Development
NWD mask production lines
High-quality Made-in-Hong Kong face masks by New World Development